Optimizing your social media strategy

One of themes in my company’s personal branding public workshops is to think about how to best promote your brand via social media. However, it takes a lot of time and energy to “feed the machine” and so you want to be very selective about choosing the mix of social media tools that is right for you, your message, and how you work. Here is a great parody YouTube video that drives the point home about ensuring you have some deliberate objective for what you ultimately choose to do in the world of social media:

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