Repost: "11 Career Tips for 2011"

This post is a re-print from the newsletter by Tech Republic (if you want to see the original you can find it here). I found the tips to be excellent advice for anyone at any point in their career — the earlier you are in your career and you embrace these ideas, the more they will pay off for you in the long term. Here is the full post…

Today we have some advice from Kathryn Ullrich, a Silicon Valley-based executive search consultant and author.

Andy Warhol said, “Being good in business is the most fascinating kind of art.” As a passionate executive recruiter, I couldn’t agree more, particularly when it comes to professionals being good in managing their careers. Here, for the New Year, are 11 career tips for 2011:

1.   Look out for #1. Take responsibility for your own career development. Many large organizations have scaled back on training and development-a common outcome of the economic downturn-and small companies can rarely provide significant support. Simply put, your career rests in one set of hands: yours.

2.   Be strategic. Have a long-term career strategy or, at the very least, a sense for where you’re headed. Ask yourself, “What do I really want to do?” or “Where do I see myself in five to ten years?” Seek people in similar roles and ask for their advice.

3.   Work in step with your company’s goals. Connect the dots from your role to your company’s vision and key objectives. How does your work align with the organization’s goals? What can you do to maximize your contributions?

4.   Be customer-centric. Whether your customers are internal or external, know their wants and needs, and be fervent about meeting them. Bring the voice of the customer into your day-to-day work and let it enhance your decisions and deliverables.

5.   Collaborate. Working with and through others is requisite to innovating, creating, and producing business results. Adopt a mindset for teaming and collaborating, and put it into daily practice.

6.   Hone your communication skills. Communication skills can make or break careers. Pick one area that needs your attention-considering skills such as listening, presenting, influencing, persuading, or distilling messages-and commit to improvement. Take a class, practice with a trusted friend or colleague, or join a group such as Toastmasters.

7.   Cross over functionally. Many successful executives have risen through the ranks by taking cross-functional roles, such as moving from finance to sales or from marketing to IT. Follow their lead and you can grow your skills, your network, and your political capital.

8.   Expand your experience. Volunteer for special projects or assignments that are outside your everyday role. Discuss your goals with your boss, an HR representative, or a senior leader, and ask for help in finding opportunities to broaden your experience base.

9.   Find a guide. Mentors can serve as influential role models and provide important guidance for your career. Reach out to a potential mentor within your company or industry and see if he or she would be open to mentoring you for a specific purpose and timeframe.

10. Network-now. The best time to increase your network is today. Starting now, get involved in groups such as professional associations, charitable organizations, or even sports leagues. Step into leadership roles and make your expertise known.

11. Specialize. Today, companies look for specialists, not generalists. Develop a personal brand, distinguish your skills and strengths, and determine how to best market yourself.

My “value-add”…. on tip #11 (specialize), you must be clear on what you are specializing in and whether this has wide applicability to other companies and industry sectors. In some organizations, if you are not careful you can become a very narrow specialist (for example, a very deep skill on an obscure software package) which may only have value in a very small number of places. So while generally companies do look for “specialists”, you want to develop and articulate a “specialist” designation that will have broad appeal to your target market(s).

Great article, Kathryn!

Kathryn Ullrich is a Silicon Valley-based executive search consultant and author of the award-winning book Getting to the Top: Strategies for Career Success (Silicon Valley Press, 2010, $19.95). She also leads Alumni Career Services at UCLA Anderson School of Management.


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